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Soundbyte meaning7/6/2023 ![]() Having these quotes and articles will show distributors and media outlets that you are getting the public’s attention and are worth talking to/about. That is exactly why it is important to have 3rd parties unrelated to you give feedback on your music. Articles: We already know how much your grandma loves your latest EP.These provide media outlets with images to tie their articles with, and if well done, can be used in advertisements for your shows. Professional Photos: Matt Busby, manager of local venue/coffee shop The Camp House, believes that artists must have professional photos to stand a chance at being booked at his venue.Biography: This should be short, but chock full of interesting information about you, how you started your music career, band members (if relevant), and a brief sketch of your professional work.A press kit contains some of the following items: biography, photos, articles, and copies of your songs. It is an easy package that describes you, what you’ve done in your musical career, and why you are newsworthy to any media outlet or venue you try to work with. Even in the age of digital everything, a press kit is important to have. Although immediate media success in many outlets is ideal, it’s important to spread your name so that it is recognizable now, or six months from now. It’s a long term investment into your future that requires care and patience. I try to make artists realize that their words will extend beyond the conversation they’re having with a writer and it’s important to consider the question before responding.” Rick Goetz, "Music 101"īe patient! Many publicists remind their clients that PR is a marathon, not a sprint. Amy Meyer, who owns Meyer PR in New York City, said that preparing for interviews was important because, “The most common problem is not thinking through their response and not having a genuinely thoughtful answer. This means that you have to work on giving fresh answers to the same questions. When you deal with the press, you will be asked a lot of the same questions by different journalists. After the release of the Punch Brother’s latest album, The Phosphorescent Blues, fans who bought concert tickets were pleasantly surprised with a free digital copy of the album. Fans are also more likely to share those experiences with friends and family, who may turn into fans as well. Shout outs via social media and personalized messages go a long way in showing someone how much you appreciate them. This is essential for musicians with a variety of experience, but especially for new ones building their fanbase. ![]() So what do you do if you don’t have access to David Guetta? How do you use the tools you have to put your name out there?Ĭonnect with fans. Although she had a notable career as a vocalist for several bands and was a successful songwriter, the release of “Titanium” elevated her to a new level of fame as it peaked as a top five record charting in the U.S, Australia, and Europe. “Titanium” was originally written for Alicia Keys, but when it was sent to Guetta he decided to include Sia’s original vocals and released it as a single. ![]() Publicity and unintended collaboration with David Guetta recharged Sia’s musical career and brought her out of retirement in 2011. According to the Merriam Webster Dictionary, publicity is “an act or device designed to attract public interest.” In the music industry, this is important because it helps to build your fan base and strengthen your brand. Before we go more in depth about what makes good publicity, let’s define what “publicity” is. There is an intimate relationship between the brand you’ve built, the way you’ve built it, and the way it is shared with your audience. Good publicity can make or break a career.
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