Back to Blog
Forza motorsport 8 publisher7/2/2023 ![]() Carmakers say it is cheaper than product placement in films and they can even collect licensing fees for handing over their vehicle specifications to game developers. PRODUCT PLACEMENTĬonsultancy PricewaterhouseCoopers estimates in-game advertising will be a $2.8 billion industry worldwide this year. A million people have experienced this year driving an electric vehicle in a game,” Dunsmore said. “GT Academy is a great way for us to attract the gaming community to the brand. Nissan’s digital advertising spend has trebled in the last five years and is expected to top $500 million this year, roughly 25 percent of Nissan’s overall advertising outlay. “We take you all the way through to being a racing driver,” said Gareth Dunsmore, general manager for marketing in Europe, adding that its “GT Academy” finalist Lucas Ordonez went on to a real world podium finish at the Le Mans 24 hour race in 2011. Meanwhile Nissan competes on screens as a partner in Sony’s rival PlayStation game “Gran Turismo”, giving gamers the chance to enter a competition which starts with driving a Leaf electric car in their living rooms and could lead to actually racing a real 370Z sports car on Britain’s Silverstone circuit. Unlike in a movie where there is a straight narrative, a video game is interactive and the storyline is not defined in advance,” said Kai Mensing, head of International Product Placement at the company. “It’s not just about reaching the youth - an Audi in a video game also reaches our core target group. It is also well aware that driving games are not just enjoyed by the young. ![]() Together they get games fans behind the wheel and carmakers in pole position to woo today’s younger consumers as tomorrow’s car buyers.Įven if many of the players may not be able to afford to buy a car now, Volkswagen’s Audi sponsors the game since it can start winning brand loyalty for the future. The upcoming Microsoft Xbox One game is also just one example of an increasingly symbiotic relationship between software developers and the auto industry. Racing through the city’s scenic old quarter in the “Forza Motorsport 5” videogame is unnervingly realistic - not least thanks to the force-feedback steering wheel that makes the speeding driver struggle to keep control. COLOGNE, Germany, Aug 22 (Reuters) - The spoiler popped up automatically when the speedometer of the new Audi RS7 Sportback moved past 130 kilometres an hour on Charles Bridge in central Prague, creating just enough downforce to ensure the tyres gripped the road around the next turn.
0 Comments
Read More
Leave a Reply. |